Get started with our Pricing Fuel 5 check-up
Answer just 5 questions and find out more about your opportunities. If you want more you can always get in touch.
Try it outAre you getting the most out of your pricing? Take our Pricing Fuel 5 Check-up to find out.
We help reveal the full value of your product and accelerate revenue through the right pricing approach.
Our surveys show that more than 2/3 of startups are guessing when they set their price. As your company grows, not getting pricing right both inhibits top line revenue and can increase churn.
Our surveys show that more than 2/3 of startups are guessing when they set their price. As your company grows, not getting pricing right both inhibits top line revenue and can increase churn.
Increase value perception
Produce key marketing messages that will boost value perception
Set price to willingness-to-pay
Decide on a packaging approach that balances monetization and sales velocity in the target segments
Get the price you deserve
Produce rules, guidelines and processes to prevent discounting and align sales force incentives with price realization
We evaluate your historical revenues to determine how well your current pricing approach is working, and where you have opportunities to capture more value. It is easy and insightful.
We conduct custom market research to understand how your customers value your product, how they want to buy, and what they will pay relative to alternatives
What customer and product attributes dictate the value received?
How much will customers pay for the product?
Which features and services are tables stakes and differentiators?
Which packaging systems and price metrics are more acceptable?
Thanks to Fuel, we now understand what pricing levers to pull to really move our numbers and lead the next wave of disruptive innovation.
We will design a customer need-centric pricing approach that facilitates sales and better monetizes your offerings.
Unique market insights on customer needs, preferences, and willingness to pay
A comprehensive price structure design, including packages and price metric(s)
Recommended pricing ranges
Estimated revenue and sales volume impact
A detailed implementation plan
Impact
Startups who tackle pricing see a consistent 10-15% point revenue growth rate increase within 9-12 months
According to Fuel By McKinsey pricing research, these are the five best practices that are most critical to maximizing pricing effectiveness. Rate how often your company adheres to them to get your free assessment compared to similar peers.
5 questions series
We have a well-articulated pricing strategy which is followed throughout the organization.
We understand the value of our product vs. alternatives, and have set our price levels and messaging accordingly.
Our pricing is value-based, setting different prices for different needs and willingness-to-pay, including clear packages and price meters.
We track our pricing performance regularly, and understand average realized price, discount levels, and mix across packages and segments.
Ownership for pricing is clear and owners are held accountable for pricing performance (compensation, performance reviews, etc.).
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