Growth Strategy at Fuel

Fuel can help you identify and prioritize growth opportunities by partnering with experts and leveraging proprietary databases. Fuel’s proprietary approach analyzes market size, go-to-market ease and internal capabilities to define the optimal roadmap for growth.

B2B Fintech startup thinking about growth opportunities

Growth Stage Start-up
Credit Card solution
2015
Flagship Launch
West Coast
Pain Points
Lacking support system & market research. Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus
Opportunities
Expanding product & regions. Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus

Fuel analyzed potential opportunities through 3 different lenses

Credit Card
Invoicing
Loans
SMB Treasury
HR/Benefits
Combined Score
Market Size
Go -to-market ease
Internal capabilites
Internal capabilites
9
6
9
7
5
8
4
9
10
5
10
9
7
8
7
8
4
10
2
3

In order to achieve this, Fuel leveraged its internal expert network and databases

Internal Databases

Fuel has multiple internal databases with key metrics from more than 300 startups. Discover what growth rates to expect per market, how much acquisition should cost or what are the characteristics of the startups that succeed in a certain market

Expert Network

Fuel leverages McKinsey’s global network of experts to drive insights on the trends affecting each market and the best practices to drive competitive advantage

Competition Benchmark

Fuel’s proprietary processes offer an exhaustive view of direct and indirect competitors per market and geography, together with their key strengths and weaknesses. Ensure you know everything about the competitors you will face when entering a new market

Focus groups and customer surveys

Fuel has a vast experience on leveraging research techniques to capture the voice of the consumer and distill the pain points and key-buying-factors in a market. Know what consumers really need and secure product-market fit faster

Fuel offered Felix a cohesive solution ready to be implemented

Prioritized list of opportunities

List of growth opportunities scored across market size, go-to-market ease and internal capabilities, with detailed back-up analyses

Product launch roadmap

Key milestones to ensure a successful launch of the prioritized opportunities, including timelines to target

Key success factors in each market

Pain points and potential users per opportunity and resulting critical design decisions to ensure product-market fit

Our impact, specific for this case study

Impact Area
Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus…

Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus.

Impact Area
Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus…

Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus.

Impact Area
Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus…

Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus.

Impact Area
Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus…

Mauris hendrerit lacus ac nunc efficitur sollicitudin proin luctus finibus.

McKinsey uses cookies to improve site functionality, provide you with a better browsing experience, and to enable our partners to advertise to you. Detailed information on the use of cookies on this Site, and how you can decline them, is provided in our cookie policy. By using this Site or clicking on “OK”, you consent to the use of cookies.