Future Faster

Fuel is the McKinsey you know and the McKinsey you don't. We help startups and their investors accelerate growth with data-driven consulting, capability building, and connections, all tailored to entrepreneurial timelines and budgets.

Who We Are

Fuel, a McKinsey Company, delivers the proprietary data, insights, and confidence needed to work toward higher valuations and faster finishes.


I am a startup
  • a startup
  • a corporate
  • an investor
and I want to:
  • Optimize pricing

    Find opportunities to increase revenue, reduce churn and align product offerings to customer segments

  • Rapidly prioritize verticals and use cases

    Determine the verticals, use cases, and route to market for faster product adoption, lower churn, and higher conversion

  • Enhance sales and marketing

    Understand how to shorten sales cycles and improve conversions through better value propositions, sales processes, and sales capabilities

  • Define a growth strategy

    Find the next vectors of growth and the plan to get there

  • Scale organizational capabilities

    Grow rapidly while building and maintain a strong and healthy company culture

  • Design product to customer value and cost

    Design products that maximize customer value while balancing development and manufacturing costs

  • Fuel consumer acquisition and loyalty

    Uncover the emotional needs my startup needs to address and the marketing tactics required to maximize organic-to-paid ratios and loyalty

  • Engage with corporates, investors, and other startups

    Connect with members of the Fuel community

  • Hyperscale my organization

    Partner with McKinsey to grow at exponential rates, while building stable management backbones and processes

  • Stay on top of innovation

    Keep a pulse on technology innovation in my industry and accelerate my own digital roadmap

  • Engage with corporates, investors, and other startups

    Develop a healthy pipeline of opportunities to work with startups and investors, while building my own capabilities to engage with them at scale

  • Disrupt myself

    Incubate my own digital disruptor and take a venture-like approach to new business building

  • Size market potential and white space (TAM)

    Get fast, rigorously researched market sizing analysis and opportunity assessments

  • Benchmark portfolio companies

    See how my portfolio companies compare not just against one another, but the specific category they compete in

  • Conduct due diligence

    Rapidly answer key questions about my investment thesis including product market fit, industry structure and outlook, and competitive intensity

  • Help my portfolio companies accelerate growth

    Deploy Fuel’s suite of offerings, analytics tools and training classes across my portfolio for maximum impact

Fuel for Thought

See our impact

How does your SaaS business compare?

Enter the metrics below to see how you measure up to other SaaS companies.



Great work!

Your CLTV/CAC ratio is low, and this suggests you may not be getting enough value for your marketing and sales spend. Most often, a successful strategy to address this includes a program to reduce churn and improve sales and marketing efficiency. SaaSRadar can help you figure out which levers will be most effective for you.

Most SaaS companies like you are in a similar range, meaning they meet typical expectations for a return on marketing and sales spend. But one metric never tells the whole story, SaaSRadar can help you get deeper with over 50 metrics to identify the biggest opportunities to accelerate your growth.

While this suggests your return on marketing and sales spend is better than most, it's not all good news. If your ROI is too high, you may be leaving safe opportunities to grow much faster on the table. SaaSRadar's 50 different benchmarks can help you identify what those might be.

Get Full Benchmarking with


With SaasRadar, a McKinsey proprietary benchmarking tool for financial and operational metrics, we compare you against relevant SaaS peers and make data-based recommendations that clear your path for growth.

Try the live SaaSRadar demo to see the core features, experiment with your own data, or join a pilot to integrate your API.

Try SaaSRadar

Thanks to Fuel, we now understand what levers to pull to really move our numbers and lead the next wave of disruptive innovation.

CEO, FinTech Startup

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