Fuel is the McKinsey you know and the McKinsey you don't. We help startups and their investors accelerate growth with data-driven consulting, capability building, and connections, all tailored to entrepreneurial timelines and budgets.
Fuel, a McKinsey Company, delivers the proprietary data, insights, and confidence needed to work toward higher valuations and faster finishes.
WHAT CAN FUEL DO FOR ME?
Find opportunities to increase revenue, reduce churn and align product offerings to customer segments
Determine the verticals, use cases, and route to market for faster product adoption, lower churn, and higher conversion
Understand how to shorten sales cycles and improve conversions through better value propositions, sales processes, and sales capabilities
Find the next vectors of growth and the plan to get there
Grow rapidly while building and maintain a strong and healthy company culture
Design products that maximize customer value while balancing development and manufacturing costs
Uncover the emotional needs my startup needs to address and the marketing tactics required to maximize organic-to-paid ratios and loyalty
Connect with members of the Fuel community
Partner with McKinsey to grow at exponential rates, while building stable management backbones and processes
Keep a pulse on technology innovation in my industry and accelerate my own digital roadmap
Develop a healthy pipeline of opportunities to work with startups and investors, while building my own capabilities to engage with them at scale
Incubate my own digital disruptor and take a venture-like approach to new business building
Get fast, rigorously researched market sizing analysis and opportunity assessments
See how my portfolio companies compare not just against one another, but the specific category they compete in
Rapidly answer key questions about my investment thesis including product market fit, industry structure and outlook, and competitive intensity
Deploy Fuel’s suite of offerings, analytics tools and training classes across my portfolio for maximum impact
Enter the metrics below to see how you measure up to other SaaS companies.
CLTV to CAC Ratio
Customer Lifetime Value to Customer Acquisition Cost
About Your Company
Enter the three metrics below to see where you are
Your CLTV/CAC ratio is low, and this suggests you may not be getting enough value for your marketing and sales spend. Most often, a successful strategy to address this includes a program to reduce churn and improve sales and marketing efficiency. SaaSRadar can help you figure out which levers will be most effective for you.
Most SaaS companies like you are in a similar range, meaning they meet typical expectations for a return on marketing and sales spend. But one metric never tells the whole story, SaaSRadar can help you get deeper with over 50 metrics to identify the biggest opportunities to accelerate your growth.
While this suggests your return on marketing and sales spend is better than most, it's not all good news. If your ROI is too high, you may be leaving safe opportunities to grow much faster on the table. SaaSRadar's 50 different benchmarks can help you identify what those might be.
With SaasRadar, a McKinsey proprietary benchmarking tool for financial and operational metrics, we compare you against relevant SaaS peers and make data-based recommendations that clear your path for growth.
Try the live SaaSRadar demo to see the core features, experiment with your own data, or join a pilot to integrate your API.
CEO, FinTech Startup
Thanks to Fuel, we now understand what levers to pull to really move our numbers and lead the next wave of disruptive innovation.
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Have a specific question? We can help with that too.
According to Fuel By McKinsey pricing research, these are the five best practices that are most critical to maximizing pricing effectiveness. Rate how often your company adheres to them to get your free assessment compared to similar peers.
5 questions series
We have a well-articulated pricing strategy which is followed throughout the organization.
We understand the value of our product vs. alternatives, and have set our price levels and messaging accordingly.
Our pricing is value-based, setting different prices for different needs and willingness-to-pay, including clear packages and price meters.
We track our pricing performance regularly, and understand average realized price, discount levels, and mix across packages and segments.
Ownership for pricing is clear and owners are held accountable for pricing performance (compensation, performance reviews, etc.).